Digital Marketing Specialists

“Everything you gain in life will rot and fall away and all that will be left is what was in your heart. Risk being seen in all your glory” Jim Carey

 

Our business ethics are simple. Open strategies, open data and winning formulas. As a brand, we really push the boundaries and assist our clients in evolving their brands. With so many online tools available to us we are inundated with information constantly. The secret to all digital strategies is to take this information and build effective campaigns around them. Contact our sales team today in your area for a free digital assessment. We advise from branding through to launch. With specialists in social strategy, website development and AdWords, our team is guaranteed to assist your brand in achieving your online goals. 

With an increasing need for businesses to get online, fast we have gone global. We now offer our services in the UK as well as New Zealand. As a brand, the increase in queries from around the world gave us no choice but to hire experts in these countries and expand. With businesses low on funds and website costs sometimes being unreasonable throughout the world, we are happy to bring our services to you at affordable rates in efficient time. 

Our motto is KEEP IT SIMPLE SILLY 

Below are some of our latest results on some new campaigns, please make use of the blog to see in-depth insight into various brand strategies, written by our founder Claire Starbuck and the team involved in the various projects. 

We believe in your online success. Do you? 

 

Restrategising Industry Strategy 

This client joined us in August, with a complete new brand strategy required, from a paper back advertising magazine, to online community information center. This strategy is different from other competitors as all advertising sold, gets to sponsor a social placed story from that weeks publication. So your not just placed on the site, their clients have a say on how and where they show up along with targeted advertising. They have done two publications using this strongs social media strategy and these are the results. 

AdWords and PPC campaigns

This client started with us in February 2020. A new AdWords strategy got them an epic 250% increase in paid online visitors, budget increase of less that 14% 

Conversion Tracking is an important part of online marketing. If you do not have conversions and goal tracking setup on your account, then you are loosing about 30% of the information you are able to obtain for future strategies. 

Social Media Strategy

Before

After

It is important to note that Social Media advertising is not just about creating some content, throwing money at it and expecting it to yield results. The amount you are paying per engagement is important to assess when putting together a successful content campaign. The above stats are from November 2020, this client was paying on average R6.00 per click. After Blog About Business took over their social media strategy and content planning, their cost her click dropped substantially down to R0.11c per click. Saving them money while giving better results and more leads. It’s like paying R6.00 to print a pamphlet when you can pay R0.11c. This results showed us that we were not hitting the intended market and the budget was not getting wasted.