"Everything you gain in life will rot and fall away and all that will be left is what was in your heart. Risk being seen in all your glory" Jim Carey
Welcome land of the internet, internet of the lands. My name is Claire Starbuck and I am a digital specialist. My business ethics are simple. Open strategies, open data and winning formulas. As a human my passion is pushing the boundaries and assisting my clients in evolving their brands. With so many online tools available to us we are inundated with information constantly. The secret to all digital strategies is to take this information and build effective campaigns around them. Contact me today for a free digital assessment. With proven results in Website Development, Social Strategy, Digital Strategies and Paid Advertising, I would love to assist your brand in achieving your online goals.
I have been fortunate enough to consult for various brands throughout the world. In my blog you can find detailed insight into some of my work. Nothing gives me greater pleasure than setting the goal and attaining it for businesses. The words increased sales and fully booked, make me happy!
My motto is KEEP IT SIMPLE SILLY
Below are some of my campaign insights, please read my BLOG to see in-depth insight into various brand strategies, and industry thoughts.
I believe in your business success. Do you?
AdWords
Let the numbers do the talking
This client began working with me in February 2020. Implementing a new AdWords strategy led to a remarkable 250% increase in paid online visitors, with a budget increase of less than 14%.
Conversion tracking is crucial in online marketing. Without conversions and goal tracking set up on your account, you miss out on valuable information needed for future strategies.
Social Media Strategy
Before
After
It is important to note that Social Media advertising is not just about creating content, throwing money at it and expecting it to yield results. The amount you are paying per engagement is important to assess when putting together a successful content campaign.
The above stats are from November 2020, this client was paying on average R6.00 per click. After I took over their social media strategy and content planning, their cost her click dropped substantially down to R0.11c per click. Saving them money while giving better results and more leads. It’s like paying R6.00 to print a pamphlet when you can pay R0.11c. These results showed us that we were not hitting the intended market and the budget was not getting wasted.