About
Us
01
Vision
Who we are
Built different to help you scale smarter, delivering global strategy with local precision and big agency thinking without the big agency price tag.
We are not a content factory.
We are not a freelancer collective.
We are a revenue focused growth partner.
Blog About Business was founded by Claire Starbuck, a digital marketing strategist with over 15 years of hands on experience building, scaling, and optimizing growth systems across multiple industries. After years inside the digital marketing space, Claire saw a gap. Businesses in countries like the USA, UK, and Dubai were paying premium agency fees without always receiving strategic depth or operational clarity. So she built something different.
Based in South Africa and servicing clients across the USA, New Zealand, the UK, Dubai, and South Africa, Blog About Business delivers high level strategy, paid media, SEO, AI automation, and marketing operations at a fraction of traditional agency costs without compromising on quality or performance.
With decades of combined industry experience behind the scenes and a genuine love for marketing done properly, we build scalable marketing engines that turn strategy into measurable revenue. We love what we do. And we take your growth seriously.
02
People
Leadership Team
Claire Starbuck
CEO | Account Manager
Mario Xolieke
Automation Leader
Kelly Williams
Chief Growth Strategist
Claire Starbuck
CEO & Founder
Claire Starbuck is the CEO and Founder of Blog About Business, a growth focused marketing agency helping businesses scale through strategic marketing, lead generation, automation, and AI powered systems.
With more than a decade of experience in digital marketing and business strategy, Claire has advised over 100 businesses across multiple industries, helping founders and leadership teams build marketing systems that drive predictable growth. Her work focuses on turning fragmented marketing activity into structured, scalable strategies that generate consistent leads, measurable performance, and long term revenue.
Claire has worked with marketing budgets exceeding $1 million annually across her career and has led strategic marketing initiatives for both established brands and growth stage companies. She has served as Strategic Marketing Director on major projects, including leading digital strategy and ecommerce initiatives for companies such as Jonsson Workwear, a large national brand with a billion rand annual turnover.
Through her work with Blog About Business, Claire has helped businesses develop high performing marketing strategies that integrate website funnels, paid media, SEO, automation, and CRM systems into a unified growth engine. Her approach blends data driven marketing with operational strategy, ensuring companies not only attract customers but also build the systems needed to scale efficiently.
Claire’s expertise spans marketing strategy, lead generation, paid media, AI powered automation, and marketing operations. She works closely with founders and leadership teams to design marketing ecosystems that align brand positioning, customer acquisition, and internal systems.
Passionate about innovation and the future of marketing, Claire continues to focus on integrating artificial intelligence and automation into modern marketing strategies. Her mission through Blog About Business is to help companies build smarter marketing infrastructure that supports sustainable, scalable growth in competitive markets.
Mario Xolieke
Automation & Systems Architect
Mario Palmer is the Automation and Systems Architect at Blog About Business, specializing in advanced marketing automation, AI powered workflows, and scalable system integrations. With a strong technical foundation in software development and scripting, Mario builds the systems that allow modern marketing and operations to run efficiently and intelligently.
Long before no code tools became popular, Mario was developing automation through Python scripting, server side processes, and custom API integrations. This technical background allows him to design sophisticated automation frameworks that go far beyond basic workflows, connecting complex platforms into seamless operational systems.
At Blog About Business, Mario architects automation ecosystems that integrate marketing platforms, CRMs, AI tools, and internal systems. His work helps businesses eliminate manual tasks, streamline lead management, and create intelligent workflows that support scalable growth.
By combining traditional development knowledge with modern automation platforms, Mario ensures that every system we build is reliable, efficient, and designed to support long term business performance.
Kelly Williams
Chief Growth Strategist | Blog About Business
Kelly Williams is the Chief Growth Strategist at Blog About Business, where she works closely with founders and leadership teams to design marketing strategies that drive measurable business growth. Her role focuses on aligning marketing, systems, and business goals so companies can scale with clarity and structure.
With extensive experience advising growth focused businesses, Kelly has helped over 80 companies develop marketing frameworks and automated systems that support both their current operations and their long term growth plans. She specializes in identifying where businesses are today, where they want to go, and building the marketing and operational systems needed to bridge that gap.
Kelly works across strategy development, customer journey design, funnel optimization, and marketing operations. She ensures that lead generation, messaging, automation, and internal processes all work together as part of a unified growth engine.
Known for her strategic thinking and practical approach, Kelly helps businesses move beyond disconnected marketing tactics and instead build scalable systems that support sustainable growth. Her work ensures that companies are not only attracting new customers, but also building the operational foundation required to grow efficiently in competitive markets.