"Everything you gain in life will rot and fall away and all that will be left is what was in your heart. Risk being seen in all your glory" Jim Carey
Welcome internet land. I’m Claire Starbuck, a digital marketing specialist with a passion for pushing boundaries and helping brands evolve. My business ethics are straightforward:
Winning Strategies, Transparent Data, and Proven Results.
In a world flooded with online tools and endless information, the key to success lies in transforming data into impactful campaigns. Knowing how and when to best apply digital software is also crucial to a successful marketing strategy. Interpreting marketing data is essential for shaping future business goals and plans. With expertise in Website Development, Social Media, Strategy, Paid Advertising and more, I’m here to help your business reach its online goals and realise your potential.
I have recently taken a deeper dive into the world of artificial intelligence, exploring how best to apply AI to marketing and business strategies. This emerging technology is transforming industries, and I’m excited to bring its benefits to your business.
I’ve had the privilege of consulting for various global brands my blog offers a glimpse into my work. There’s nothing more satisfying than setting ambitious goals and achieving them. Words like “increased sales” and “fully booked” are music to my ears!
I believe in your business success. Do you?
Below are some insights from my campaigns.
For a deeper dive into brand strategies and industry trends, check out my blog.
AdWords
Let the numbers do the talking
In February 2020, a client came on board, and by implementing a new AdWords strategy, we achieved a remarkable 250% increase in paid online visitors with a budget increase of less than 14%. Conversion tracking is vital in online marketing without it, you miss out on crucial insights for future strategies
Social Media Strategy
Content is Key! The Right Content is Better!
Before
After
Social media advertising isn’t just about creating content and throwing money at it. It’s about ensuring your budget works effectively for you. In November 2020, a client was paying an average of R6.00 per click. After revamping their social media strategy and content planning, we reduced the cost per click to just R0.11, delivering better results, more leads, and significant savings. Think of it as paying R6.00 for a pamphlet when you could pay just R0.11. These results confirmed that our targeted approach was reaching the right audience and maximizing the budget’s impact.