n 2014, I embarked on an exciting journey by submitting Findwhateva.com to Dragons’ Den South Africa. It was a thrilling experience to see my concept make it through the first round of entries, and the next step was to submit a comprehensive business plan. I poured my heart into crafting that plan, but I didn’t stop there.
Recognizing the power of social media even then, I decided to leverage Dragons’ Den’s online presence to my advantage. At that time, tagging on social media was still a relatively new concept, but I saw its potential to boost visibility. I shared some key information about Findwhateva.com online and tagged Dragons’ Den South Africa in the posts. My strategy was twofold: to increase my chances of advancing in the competition and to generate potential leads for my business by tapping into the show’s follower base.
Unfortunately, after submitting the requested information, I didn’t hear back from the Dragons’ Den team. However, this experience was far from a loss. It taught me valuable lessons about the importance of visibility, strategic content sharing, and the early adoption of new online tools.
The Facebook post I created back then is a testament to the power of organic reach through tagging. By tagging Dragons’ Den South Africa, I was able to enhance the post’s visibility, engage my audience, and keep the conversation around Findwhateva.com alive. This strategy of tagging relevant pages or influencers is something I continue to use today, as it remains a powerful way to expand online reach and create engaging content that resonates with followers.
In hindsight, this experience was a significant step in my journey as a digital marketing specialist. It reinforced the idea that sometimes, success isn’t just about getting the result you hoped for it’s about learning, evolving, and finding new ways to connect with your audience.
